Evolution of Beauty
Awesome "natural beauty" advert from the hypocritical "buy our shit or else you're ugly" fucktards at Dove.
posted by Juliet is Bleeding... | 12:13 am
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The real shame is girls don’t realise that most men don’t find the photoshopped ad models that attractive. The ads aren’t targeted towards men thinking “phwoar”, they’re designed to screw women into a state of fear-driven consumerism. Yes. Which I’m supposing is why, with every generation, models look more and more warped and alien-looking so that girls get brought up to spend more and more money trying to achieve an increasingly unreachable, unnatural look.
Point in case, even the girl in Dove’s anti-ad looked fine at 0 seconds and pretty hot after a tiny bit of make-up. Went seriously downhill from there.
Dove actually did use "real women" in their adverts for quite some time. There was just a bunch of pudgy, very white and old women standing about in their underwear portraying what real beauty is, so meh. Perhaps it only aired in Canada.
And while this may be hypocritical, it still makes me want to buy their product.
Im in GB and we sure do have those ads. Its why it was called the Dove campaign for real beauty using real women.
I liked it too being just one of women fed up with airbrushing and the fantasy world of glossy magazines. i think people always see through fake ads anyways, just like fake sentiment really.
Yes, this was a well-publicised campaign in the UK.
I liked the Dove ads with real women. I like this one too. As a woman, what i get from it, is that this is what they really do to make models look good. They warp the real image. Perhaps they should have just asked Tyra Banks to do it and not a normal woman, so that you could see the process on someone who is/was a supermodel. She does it on her show often enough.
If Dove were truly concerned about women's self esteem they would have just used average looking women in their campaigns and said nothing about it; all this self-generated fuss about what they're doing is not concern but nothing but a new angle in a saturated market.
I agree with Jack but still some women do need to watch this videos, to know about this and put their inadequacy feelings in check.
But all in all, things are coming to a stage where everyone coming back to earth and someday probably a product will only be bought if it is really necessary or proves to be really beneficial and not just a fake joke someone does for a living.
Like selling chocolate and sugar satured fats full bars as a good snack for children.
It's like WTF????
In Portugal,Europe, we have the campaign and we had lot's of girls considered by fashion standards outright fat but still pretty being portrayed in relaxed and self-confident poses.
How far can Dove go in dismistifying beauty misteries though? Not enough because they can't erase the need to be MORE pretty (being that stoping aging or whatever) otherwise besides hygiene (soaps,shampoos)there's no other reason for using the products...
http://www.youtube.com/watch?v=5g0cAsWlcns